Urban Outdoor Solution

Background

As one of Shanghai's landmarks, the West Bund is committed to creating a high-quality public space
serviceexperience To match its rich artistic vibe and high-volume visitors throughout the day, the
West Bund plans to introduce a smart retail solution that can accommodate to different
needs while seamlessly integrating perfectly into the riverside landscape

Challenges

Traditional vending machines' wrap are dull which fails to match the high-end West Bund artsy vibe
Plus their exterior material is incompatable with outdoor weather, let alone of the uniform pricing
strategy fails to achieve more profit from potential visitors in specific locations

Solutions & Impact

Citybox has developed a customized solution that not only boost West Bund's financial income but aesthetic
style through integrating more SKUs from brands like Electro, Master Kong, Suntory, and Shenmei juice, fulfilling
different visitors' needs. Differential pricing strategies are carried out in the park for specific scenarios
Hardware wise, outdoor weather resistent vending machines are introduced with artsy design fits
right to the West Bund's public space, upgrading the landmark to another level