Exclusive Member Benefits

Background

WeWork is committed to building a global communit where members feel a sense of belonging
To further optimize the workforce ecosystem , WeWork needs to integrate an innovative smart retail system to
offices that matches its cross-cultural vibe by enhancing community engagement

Challenges

Generic retail products struggle to meet the international, high-end demands of WeWork members, failing to
demonstrate a sense of exclusivity through exclusive benefits The failure of integrating convenient retail into the
Wework community disengages Wework members with the physical space

Solutions & Impact

Built a highly engaging smart retail system with customized scenarios and integrative friendly user interface,
collective points are allocated to retail terminals as Wework member benefits and culture
Citybox helped launching a 'Brand booth' with multi-cultural finger food, allowing personalized product
selection meanwhile enhancing Wework members' sense of belonging and boosting the community vibe